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TPV Provides Consumer Protection in Age of Deception

At The Sales Verification Company, we’re all about consumer protection. And these days, consumers need all they can get. The third party verification call is a valuable tool in safeguarding both sides of a sales transaction. Our TPV agents provide a concise and professional review of all terms of an agreement, complementing the sales process and eliminating any future misunderstanding between customer and service provider.

The TPV call is most often associated with live, over-the-phone sales, of course, but in these days of computer-generated robocalls and other electronic schemes, the customer needs to be on the lookout.

The scourge of robocalls is the latest focus of agencies like the Federal Communications Commission and the Federal Trade Commission, and in fact the FTC has placed a bounty on the practice. In a recent post, we highlighted a scam that was thwarted by the FTC that, while it began with a ringing telephone, involved other deceptive practices that we thought we’d highlight.

Spoofing is the practice of altering and falsifying information in personal communications to make the consumer believe it originates from a trusted source. It can take many forms: Caller ID spoofing, email spoofing and even IP address spoofing all mislead the customer into thinking they are interacting with a legitimate organization, when in fact they may be on the hook for a scam.

The spoofing is generally part of the overall operation called phishing, whereby consumers are duped into providing sensitive personal information like passwords and account information. The sinister efforts often direct consumers to fake websites that have a nearly-identical look and feel as legitimate sites, and it's there that they unknowingly provide the information.

In these days of advanced electronic communications, consumers need to be on the lookout for elaborate deceptions. It’s ironic that one of the safest interactions is still the old standby telemarketing call, accompanied by independent third party verification.

Nobody does TPV better than The Sales Verification Company. Protect your company, your customers and your marketing investment. Contact us to discuss a third party verification campaign.

TPVDean Gyorgy