Telemarketing Rules Protect Consumers

Not only is third party verification a prudent safeguard in avoiding serious misunderstanding in the telephone sales process, it’s often (depending on the product sold) required by law.

The Sales Verification Company provides the finest live-operator TPV services in the industry, as our experienced management team creates and implements custom-designed campaigns for our clients. Our TPV service eliminates potential confusion, contributes to a positive customer experience, and complements the sales process.

Those sales are conducted by our clients over the phone, of course, and therefore comply with telemarketing rules put forth by the Federal Communications Commission.

In a previous post, we talked about history and serious nature of the greatest of all telemarketing sins: slamming. But there are other rules and requirements designed with consumer protections in mind, and the evolution of those rules is worth exploring.

In 1991, Congress enacted the Telephone Consumer Protection Act (TCPA) to govern the rules of telemarketing activity. The law amended the Communications Act of 1934 (so it was time for a refresh…), and set guidelines around the use of automated dialing systems, prerecorded messages, and other identification requirements.

Technology has come a long way since 1991, and the TCPA continues to be amended on an as-needed basis. Current consumer protections regarding telemarketing include:

• Telemarketers must transmit Caller ID information and may not block their numbers.

• Telemarketers must ensure that predictive dialers abandon no more than three percent of all calls placed and answered by a person. A call will be considered “abandoned” if it is not transferred to a live sales agent within two seconds of the recipient’s greeting.

• Telephone solicitations before 8:00 am or after 9:00 pm are prohibited.

• Anyone making a telephone solicitation call to your home must provide his/her name, the name of the entity on whose behalf the call is being made, and a telephone number or address at which you may contact that entity.

Of course, the biggest consumer protection measure regarding telemarketing practice is the implementation of the National Do Not Call Registry in 2004. We’ll explore that in a future post.

Nobody does TPV better than The Sales Verification Company. So to protect your company, your customers and your marketing investment, contact us to discuss a TPV campaign.